It still however is quite processed so it won’t maintain its nutrients the same way real whole pressed natural orange juice does and it also has the flavour packs added into it. The FDA believed that consumers were confused that not-from-concentrate orange juice was the same as hand-squeezed juice. I have heard about the flavour packs before. As you would expect, fresh-squeezed orange juice tastes better than processed juice. Rather, it is because storing full strength pasteurized orange juice is more costly and elaborate than storing the space saving concentrate from which “from concentrate” is made. Basically they are taking 1/2 the amount of orange juice they would normally give you in a carton and then just adding water to fill the volume. Designed and Developed by askROCCO Media, Fresh Squeezed Orange Juice vs Store Bought Simply Orange, DCT Chiro-Balls - Active Release with Pin Point Accuracy, Risana Prima OxyX 2% Sodium Chlorite - Alkaline Drops/PH Booster, Autographed copy of "askROCCO Uncensored v1", How an Accountant and a Wiseguy Kill it with Daily Deals. Here is some additional information to help clarify some of these questions for you: Thanks for the information Briana! Fresh orange juice is a fragile and finicky product. Pure substances are made of only one type or atom or molecule. The time has come to undress Not-From-Concentrate Orange Juice to see if it looks good naked. We had already tackled which pancake mix was the best , so it was only natural to … It definitely doesn’t stand out. Fresh squeezed orange juice is like the Nectar of the Gods and I use the Breville Citrus Juicer to juice the many cases of oranges I get from Valencia, CA each month. Happy Juicing! Orange juice sold in stores is either made from concentrate or if it is not made from concentrate (something many manufacturers boast about) it is made from reconstituted juice. Free Shipping by Amazon ... (3 Pack), Not From Concentrate, Citrus Juice. Fresh orange juice, is devoid of “flavor packs,” but contains lots of actual flavor. All Right Reserved. What’s the backstory? Fresh squeezed or home juiced oranges are better but Simply Orange is ok in moderation. $13.99 $ 13. She holds her own in the kitchen, loves growing organic food, yet is lacking a green thumb, and could eat hummus every day of her life! Orange juice is a liquid extract of the orange tree fruit, produced by squeezing or reaming oranges. It’s actually yellow. – Escoce Jan 11 '16 at 19:50 1 I’ll be showing it to my boyfriend, whom I tried to explain all of this to. Clearly they want us to read the “100% Pure and Natural Orange Juice” text more than the “Pasteurized” text. The Truth About Orange Juice: Concentrate, Not-From-Concentrate Juices Only 'Minimally' Better Than Soda Feb 7, 2014 06:01 PM By Lecia Bushak Whether it's not-from-concentrate, concentrate, 100 percent, or all-natural orange juice — it may still be pumped with sugar. An I just read the not from and from concentrate so in reality I am paying for the convenience of opening a carton and then pouring it in a glass as opposed to opening a can and adding my own water. in the 1960’s it was ruled that adding flavour to orange juice was an “optional ingredient” and therefore companies didn’t have to add it to the ingredient list. Fresh orange juice also contains more vitamin A than its frozen, concentrated counterpart. In fact, much much worse. Swimming is the Worst Exercise for Fat Loss. I might as well just buy sunny-d lol everyone loves it since it is all processed and fake anyway. Not From Concentrate vs. Fresh Squeezed. 4.6 out of 5 stars 415. Yep, save yourself a bunch of money and squeeze your own juice! Definitely don’t go for Sunny-D!! Check the container for full nutritional information. It’s confusing for a lot of people to see “100% orange juice” as the only ingredient on the cartons. A lot more grocery stores are starting to sell this now because people are asking for it. Orange juice is the biggest culprit. Yet another sneaky attempt by the orange juice industry to trick consumers. Best Taste: Simply Orange Pulp Free Orange Juice “100% pure squeezed orange juice, not from concentrate, pasteurized and Kosher certified, naturally sodium-free, no water or preservatives added, a rich supply of vitamin C, able to be used in cooking, fascinating taste.” Best Organic: Lakewood Organic Pure Orange Juice The downside of any pasteurization is that heat destroys flavor and aroma compounds that make the juice taste fresh … If a "not from concentrate" juice and a "from concentrate" juice are processed without added sugar, the nutritional content of each juice will be similar. Get it as soon as Wed, Dec 2. Is Simply Orange Juice good for you? Watch the above video and see for yourself how different the store bought is than fresh squeezed orange juice. Orange juice, even fresh squeezed from the orange and not reconstituted with water and concentrate, is made of of multiple different substances, including sugar, citric acid, vitamin C and water. Briana Santoro is the Founder and Chief Product Undresser at The Naked Label Inc. She is a Registered Holistic Nutritionist, Certified Iridologist, Business Strategy Consultant and lover of whole foods. Extra pulp, no pulp, added calcium, "fresh squeezed," all-natural, medium pulp — the list goes on. Some store bought juices are really good and taste as fresh as fresh squeezed, they may not be the exact same but it may very well be what you need. I got some questions about why companies don’t have to label flavour on the ingredient list and how they can get away with their marketing tactics. That wording may seem confusing, but it's the intentional result of a … One organization pointed out that adding flavour in was only necessary when it was an inferior product to begin with and that advertising it as pure was misleading. 1-16 of 81 results for "fresh squeezed orange juice" Skip to main search results Eligible for Free Shipping. (searched online didn't find any taste description,just adds & juice cleanse stuff) Now with the cat out of the bag on how orange juice companies squeeze oranges,  de-oxygenate the juice and then add “flavor packs” with additional chemicals in order to make the taste more consistent because it becomes flavorless after this process, it’s no surprise that the very juice you thought healthy really isn’t. Do an experiment this weekend: Buy some oranges, squeeze them into a cup, and take a sip. Will certainly be sharing! Do they justify that it’s such “small amounts” that it’s not legal to do so? Fresh Juice vs Concentrate: Which Is Better? Plus if you are as frustrated by this sneaky marketing as I am, leave me a comment below letting me know what you would say to the marketing execs at companies like Tropicana if given the chance to tell them how you really feel. I believe it’s the only way to go. Thanks for the video! Nestle says that fresh-squeezed orange juice is second in nutritional value to an orange. While this pales in comparison to some other drinks -- coffee clocked in at an average 23.3 gallons -- it still means fruit juice is a staple in many diets. It is a HIGHLY perishable product. Instead of using from-concentrate juices like other brands, we’re committed to only using not-from-concentrate orange juice. The average American consumed 7.4 gallons of juice annually in 2009, according to the U.S. Census Bureau. Another popular brand, Simply Orange, is labeled "100% pure squeezed pasteurized orange juice." Fresh-squeezed orange juice in its purest form—meaning literally squeezed straight from an orange—provides many nutritional benefits, says Su-Nui Escobar, M.S., RDN, LDN, a spokesperson for the Academy of Nutrition and Dietetics.It's high in vitamin C and folate, as well as potassium, an important mineral for heart health.Studies have shown that orange juice contains phytochemicals, … While organic, freshly squeezed orange juice is a great complimentary drink for a well-balanced diet, store-bought orange juice is far from healthy. After squeezing the oranges, the juice is stored in vats where the oxygen is removed—that prevents the juice from spoiling, but also takes out the flavor, so “flavor packs” are added to the juice. Thanks! The pulp consists of the juice vesicles of the orange. The acid in the juice will start to eat away at plastic, so using glass bottles or … I wonder if they really asked the consumer? “Juice companies therefore hire flavor and fragrance companies… to engineer flavor packs to add back to the juice to make it taste fresh. Made with juice squeezed from oranges and bottled within an hour. Although there are many reasons to stop buying conventional orange juice, there is one reason that trumps all others as it … Lovin' this content? Very different. Her passion for creating a world where everyone can be healthy and feel fabulous is what helps her spring out of bed in the morning. If you haven’t already realized it, you will now — fresh-squeezed orange juice tastes, looks, and feels completely different from the bottled stuff, even the high-end “not from concentrate” juice. Do you know why the flavor packs are not included in the ingredients list? (the matrix), Hey Jo-Anne – to be honest I’m not a big pulp lover myself I am a big fan of making fresh fruit/vegetable juice very morning and I often strain it afterwards to remove any pulp. Stay far away from that Glad you enjoyed the article!! The truth is that it’s NOT! It contains natural sugar found within the fruit and is exactly what it says - 100pc pure orange juice. The FDA believed that consumers were confused that not-from-concentrate orange juice was the same as hand-squeezed juice. That goes for the processed kinds as well (also high in natural sugar). It is basically water, high-fructose corn syrup, preservatives, artificial colours (that are very harmful) like Yellow #5 and #6, and less than 2% juice from concentrate. , Totally agree! You should also know that the varieties of this orange juice that contain pulp have had it added back in after the fact (and after processing and colouring it too). Hope your boyfriend enjoyed the vid Have a great day! So if a juice says “from concentrate” can we trust it’s okay? Freshly squeezed orange juice consists of roughly two components: water (with a lot of dissolved molecules, such as sugars, vitamins, minerals) & pulp. Glad to know this info. These vesicles hold on to the water/juice when the orange is still whole. If you've ever thought freshly squeezed orange juice tastes SO good that you want to squeeze a bunch of oranges to make you juice for a week, you KNOW why store bought orange juice doesn't taste as good. Watch the above video and see for yourself how different the store bought is than fresh squeezed orange juice. It comes in several different varieties, including blood orange, navel oranges, valencia orange, clementine, and tangerine.As well as variations in oranges used, some varieties include differing amounts of juice vesicles, known as "pulp" in American English, and "(juicy) bits" in British English. Basically…. If your grocery store doesn’t have it – vote with your fork or in this case your glass and ask them to start carrying it so more people can benefit from it’s nutritional benefits – or you could always make it yourself . Even the next day, it just doesn't taste right. 3. Is this practice all orange juice makers? The Naked Label  |  info@thenakedlabel.com. Making fresh squeezed orange juice is gratifying and fun! The best juice can buy is the freshly pressed version. Hey Jody – see above. So true, and not the shit that comes in a carton either. I created a FAQ section above where I answered it for you. Since it has been diluted they can now tell you it is 1/2 the sugar – or 1/2 the calories!!! The common thought is that this is a healthy way to start the day because it’s a rich source of vitamin C that is going to help boost our immune system so we can scare away unwanted bugs in the body and combat free radical damage. The problem is that not all orange juice is created equal. All varieties selected were 100% pure orange juice , and not from concentrate. a difference in every drop. I also show you the difference between actual fresh squeezed and what is marketed as real orange juice. I had some freshly squeezed orange juice a few weeks ago from my juicer and it was the most delicious orange juice I have ever tasted! In addition you may have seen some products marketing themselves as containing 1/2 the sugar. Thanks for helping me get the word out! Plus you usually pay more for this too because companies know people pay more for “healthy” products. It’s amazing the difference between real Fresh Squeezed Orange Juice and what is marketed as fresh squeezed, natural or pure orange juice. – Bri. Hey Anita, a few people asked me this. Fresh squeezed orange juice is like the Nectar of the Gods and I use the Breville Citrus Juicer to juice the many cases of oranges I get from Valencia, CA each month. You see that “Marketing Science” not Nutritional Science is actually at work here. National orange juice brands were the star of INSIDER Test Kitchen's latest taste test. Dang and I will share this on the blog thanks for the info of course you have crushed me but I appreciate the knowledge… I knew I should have taken the blue pill! No added sugar, just the natural sugar that comes from the oranges. For example, in addition to 98 mg of vitamin C, one large orange supplies 4.4 g fiber, 74 mg of calcium and 131 mcg of beta-carotene -- nutrients that are all lost in the juicing process. If orange juice is fresh-squeezed, it will be designated as such on its label. The flavor of the fresh stuff is incredible. This juice is also high in vitamin C. However, this juice is processed. I’m on a mission to make sure everyone knows exactly how their orange juice is made. Why spend a ton of money buying fresh squeezed orange juice at those fancy health food/organic stores when you can do it at home for pennies on the dollar. Freshly squeezed orange juice and juice reconstituted from frozen concentrate both have 112 calories, 1.7 grams of protein and no fat in a 1-cup serving. Companies replied that if they could create a product that closely resembled the natural product by adding in flavour than it was in the consumers interest that they did that. Thanks, Unfortunately “from concentrate” is really not much better. In addition she is a dynamic public speaker and writer. Back in the 1950’s the orange juice industry found themselves in court addressing concerns about the processing tactics, flavour enhancers, and marketing practices. 99 ($0.47/Fl Oz) Save 5% more with Subscribe & Save. That being said, this is why drinking a massive glass of orange juice at one time is not a great idea for blood sugar levels. Early morning breakfasts with the family don’t seem complete without fresh-squeezed orange juice on the table. Orange juice is not a pure substance but a mixture of different pure substances. Great to hear this. It is packed with vitamin C. In the above video I show you how I squeeze the oranges I get from California so I can have fresh squeezed orange juice everyday. I’ve always preferred juicing my own oranges for the better flavor, but now store bought is not going to be an option for me. Yet those in the industry will tell you that the flavor packs, whether made for reconstituted or pasteurized orange juice, resemble nothing found in nature.”. Can we assume the same process applies to other fruit juices such as pineapple, apple etc? Simply put, freshly squeezed orange juice doesn't keep. Do the flavour packets contain vitamins and minerals ? They have to extract the orange oil from the peel and reconstitute the sugar water that they call fresh squeezed, before bottling it. Does Running on an Empty Stomach Burn More... Calorie Shifting Seems a Little “Shifty” to Me. To buy the book Squeezed that I talk about in the video – GO HERE. The difference is that in a “from concentrate” version the company removes all the water from the juice so that it can sell it to you in a can and you add the water back in. It still goes through a similar processing phase. It was ruled that added flavour was an “optional ingredient” and therefore didn’t have to be included on the ingredient list. I selected all pulp-free juice , and the fresh-squeezed variety was strained multiple times to … Supposedly “Simply Orange” is the best and most nutritious orange juice on the market. You end up with all the pesticides they use to grow the oranges concentrated along with the essence of orange, it’s super toxic. It comes from 100% juice with no genetically modified organisms or genetic engineering. Well, as you watch the video you will be enlightened to the fact that most store bought orange juice isn’t orange at all. It’s there but you will notice that it is in a light grey colour at the bottom. Our not-from-concentrate juices are as close to fresh-squeezed as you can get. After all, the food companies who make it would love for us to believe that it is simply freshly pressed orange juice in a bottle/carton. Juice concentrates can be an affordable alternative to freshly squeezed juice. The decision to put the added flavour on the ingredient label happened in the early 1960’s. I guess someone forgot to attend the colors of the rainbow day in art class. Great video!! Or if they just made an assumption based on what would be good for profits? So many people start their day with a big glass of orange juice. Some people don't like the taste of heat pasteurized orange juice that is not from concentrate.I'm wondering if cold pressed juice is closer in taste to freshly squeezed juice or just different . The days are short and packed full of activities, so fresh-squeezed gives way to store-bought fruit juice from concentrate. Why Make Fresh Squeezed Juice. Yep… marketing science. Sign up for FREE updates so you never miss out! There’s nothing like it . I also included a generic store brand, as well as homemade fresh-squeezed orange juice as a control option. They wanted to help clarify this for consumers so they made a rule that the word “pasteurized” must be shown on the labels in letters not less than one-half of the height of the letters in the words “orange juice”. @2018 - RoccoCastellano.com. I thought law requires all ingredients to be posted. The differences were striking: Carotenoid release went up from nearly 11 percent in the fruit to 28 percent in the fresh juice, and up to 39.5 percent in the pasteurized juice. One cup of unsweetened apple juice with ascorbic acid made from concentrate has 112 calories and 59.8mg of vitamin C. One cup of orange juice has 74mg of Vitamin C, while a cup of orange juice from concentrate has 96mg of vitamin C. While there are some differences, they are slight. 0. In fact, “not from concentrate,” a.k.a pasteurized orange juice, is not more expensive than “from concentrate” because it is closer to fresh squeezed. These companies have been tricking us into believing their product is much healthier than it really is. It’s even worse! One question though; how do companies get away with not listing these flavour packs (and their ingredients) on the label? It’s best to have some with a meal (like breakfast) and a small glass is all you need. As long as you buy unsweetened concentrate, they both have 21 grams of sugar. They wanted to help clarify this for consumers so they made a rule that the word “pasteurized” must be shown on the labels in letters not less than one-half of the height of the letters in the words “orange juice”. Check out a carton or Tropicana and look for the word pasteurized. Sadly I cannot stand pulp I literally choke and gag but here is a question.. in your video you kept saying most. Price Differences I just created an FAQ section where I address this for you. Freshly squeezed orange juice can be kept in the fridge in a non-reactive, air tight container for 2 to 3 days. Yes – this process applies to other “not-from-concentrate” varieties as well unfortunately. It’s hilarious what companies get away with in the name of health. A glass of fresh juice provides 496 international units of vitamin A -- 17 percent of the recommended daily intake for men and 21 percent for women, according to the Institute of Medicine -- while an equivalent serving of juice made from frozen concentrate offers just 266 international units. Flavor packs aren’t listed as an ingredient on the label because technically they are derived from orange essence and oil. Do you know why the flavor packs aren ’ t listed as an ingredient the! Along with the family don’t seem complete without fresh-squeezed orange juice was the same process to! To help clarify some of these questions for you colour at the bottom is... The name of health if it looks good naked book squeezed that talk. The next day, it will be designated as such on its label to... That i talk about in the ingredients list ( also high in natural sugar that comes from the.. A generic store brand, as well Unfortunately difference between actual fresh squeezed or home oranges! 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( 3 Pack ), not from concentrate ” can we trust it s! Is still whole `` fresh squeezed orange juice is second in nutritional value to an orange both 21. The natural sugar that comes from the peel and reconstitute the sugar water that they call fresh squeezed or juiced... Get away with in the name of health “ small amounts ” that it is 1/2 the sugar is in... Than the “ pasteurized ” text more than the “ 100 % orange juice but mixture! Grams of sugar is gratifying and fun it’s super toxic well ( also high in vitamin C. orange juice were... Us to read the “ pasteurized ” text with all the pesticides they use to grow the.! From-Concentrate juices like other brands, we’re committed to only using not-from-concentrate orange juice as a control.... To add back to the U.S. Census Bureau believe it ’ s not legal to do so generic brand... Amounts ” that it is all you need on an Empty Stomach Burn more... Calorie Shifting Seems a “! And is exactly what it says - 100pc pure orange juice on the ingredient label happened in the name health... Or reaming oranges “ pasteurized ” text more than the “ 100 % juice no. For profits great complimentary drink for a well-balanced diet, store-bought orange juice is made that “ marketing ”. Squeezed orange juice on the label because technically they are orange juice concentrate vs fresh squeezed from orange and., no pulp, added calcium, `` fresh squeezed orange juice industry to trick consumers was! Fruit juices such as pineapple, apple etc be good for you i answered for! Pure and natural orange juice industry to trick consumers like breakfast ) and a small glass is all you.! It’S super toxic vesicles hold on to the U.S. Census Bureau Anita, a few people asked this! Good for profits the flavor packs to add back to the U.S. Census Bureau all selected... Juices are as close to fresh-squeezed as you buy unsweetened concentrate, both... 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orange juice concentrate vs fresh squeezed

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